Monday, 25 October 2010

Sony stop selling the Walkman in Japan

Sony stop selling the Walkman in Japan. Electronics company "Sony" said it would not longer sell portable music players (Walkman) in Japan.

Sony has stopped production of the cassette Walkman and the remaining inventory in stores Japan is the final product.

Based on research from a team sony "The way consumers listen to music has many moves to digital audio," so that "Sony decided to end sales of Walkman because demand for the Walkman cassette player has been reduced".
But Sony still be producing and selling Walkman outside of Japan. According to Sony, the demand for cassette player outside of Japan still exists. The Japanese demand was not there.

Sony had been pioneering the use of Walkman in 1979, the Walkman changed people's lifestyles because it allows people to listen to music on the go and open the way for the latest music players like MP3 and iPod.

Until now Sony has sold about 220 million Walkman units worldwide. Walkman production will continue to be evaluated as market demand.

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